ITC entered in Punjab’s hospitality industry; launched Welcomhotel in Amritsar
KI Singh/ royalpatiala.in/ Amritsar
ITC Hotels on Thursday announced the opening of Welcomhotel in Amritsar, Punjab’s hospitality destinations that promises to further enrich the vibrant tourism landscape of Punjab.It was inaugurated by Capt Amarinder Singh, Chief Minister Punjab through video conferencing.
Spread across eight acres of manicured greens, the magnificent Welcomhotel Amritsar is centred around a colonnaded mansion, the erstwhile Sandhanwalia Haveli, which traces its origins to the early 1900s and has been lovingly restored with all modern comforts while preserving the cultural, architectural and culinary nuances of a splendid era.
The splendour of this century-old heritage property which ITC has aesthetically restored is set to redefine the tourism landscape of Punjab and will make a meaningful contribution to the tourism potential of the state.
Located close to the airport and a short drive from the revered Golden Temple ‘Darbar Sahib’, the 101 room hotel blends Amritsar’s famed exuberance alongside the tranquil calm of the rustic Raja Sansi. Historically also known as Ramdaspur and colloquially as Ambarsar, Amritsar is home to the The Harmandir Sahib popularly known as the Golden temple, one of the world’s most spiritually significant shrine.
The exquisite hotel promises to offer an experience of timeless traditions, rejuvenating therapies, curated dining experiences and more at the property that celebrates the warm and joyous spirit of this city. Amritsar has been chosen as one of the heritage cities for HRIDAY – Heritage City Development and Augmentation Yojana scheme of the Government of India.
Speaking on the occasion of the launch, Sanjiv Puri, chairman and MD of ITC Ltd, said, “The magnificent property is our tribute to the rich legacy of Punjab and is a part of ITC’s growing footprint in the State across all sectors encompassing agriculture, manufacturing and services.”
Nakul Anand, Executive Director – ITC Ltd, stated, “This magnificent property centred around a colonnaded mansion, the erstwhile Sandhanwalia Haveli, mirrors the rich culture and traditions of Amritsar and is our tribute to this iconic city.”
Meanwhile ITC, has a significant presence in all three sectors of Punjab’s economy — agriculture, manufacturing and services. Recognising the potential of food processing, ITC has invested in a state-of-the-art Integrated Foods Manufacturing & Logistics (ICML) Facility at Kapurthala, which manufactures ITC’s world-class packaged food brands. To promote local entrepreneurship, ITC has also set up a number of co-manufacturing units to produce ITC’s diverse range of food products. In Punjab, ITC’s agri business has been working in collaboration with Punjab Agricultural University to improve wheat quality in several districts, whilst enhancing farmers’ incomes. In addition, ITC procure over 62,000 MT of wheat for our packaged foods business annually. Moreover, nearly 50,000 acres have been brought under sustainable agriculture in the state. The company is procuring milk from the state as well. ITC subsidiary, Technico, which is the largest producer of early generation seed potato in India, is engaged in extensive agri development programmes in the state. ITC’s nursery and plantation culture activities in the state have generated around 1.5 million person days of employment.
